With the slogan «FUCKING TOURIST,» we aim to promote mindfulness towards our fellow human beings, the environment, and planet Earth. We seek to provoke thought in a positive, self-ironic manner, offering food for thought and conveying mindsets: Pay attention to others, pay attention to yourself, pay attention to what you do and how you do it!
Alles kommt gut. Absolut.
Elisabeth Nagl
Creative Director
VIENNE BIENNE/VIENNE BIENNE L' AMOUR
Patrick Fawer
Art Director
VIENNE BIENNE/VIENNE BIENNE L' AMOUR
Our shirts are from the Earth Positive brand, made from organic cotton under the highest environmental and social standards. Climate-friendly production utilizes only renewable energies. Taking active measures against climate change is crucial to us! Quality is also paramount!
Earth Positive represents green, ecological textiles, environmental friendliness, and high ethical and social standards. This is particularly significant in countries where occupational safety and social standards are not adequately specified or implemented by authorities.
Our shirts are printed at Cantana in Berlin, a company specializing in printing sustainable textiles.
Product info
Mental health is now also
in fashion: mood is expressed outwardly.
Slogan shirts with an
everyday vibe.
Article from the NZZ Bellevue 14.02.2024
Clothing serves as a popular means of fostering a sense of belonging, allowing individuals to visibly position themselves both online and offline. Fashion designers Katharine Hamnett and Vivienne Westwood recognized this phenomenon as early as the 1980s when they transformed the white T-shirt into a symbol for political protests. Independently, they are still hailed today as pioneers of the slogan shirt.
In 2017, Dior's creative director Maria Grazia Chiuri brought the protest shirt to the runway by printing "We should all be feminists" in bold black lettering on a white top, quoting Nigerian author Chimamanda Ngozi Adichie. High fashion has also embraced the power of slogans; in 2019, the design duo Viktor & Rolf debuted voluminous tulle dresses adorned with phrases like "Sorry I'm late I didn't want to come" or "I'm not shy I just don't like you," sparking widespread attention. These high-fashion creations resonate with everyday sentiments.
Lea Hagmann
Nowadays, people no longer just openly discuss what moves them; they now literally wear it printed on their clothes.